Eko Raharjo, Dian Herdiati, Utami Arsih, Restu Lanjari, Fonny Dameaty Hutagalung
This research discusses the revitalisation of Gambang Semarang as a traditional art preservation strategy through education and tourism approaches in coastal culture. Gambang Semarang, as a typical Semarang art that reflects cultural acculturation, has great potential to be developed in art education and cultural tourism promotion. This study examines the integration strategy of Gambang Semarang in the education curriculum and its development as a cultural tourism attraction. Using a qualitative approach with a case study method, the research involved interviews, observations, and documentation studies in Semarang schools, arts communities, and tourist destinations. The results showed that experiential learning and arts community engagement enhanced students' appreciation of Gambang Semarang. Cultural festivals and arts-based tourism programs effectively expanded Gambang Semarang's exposure to the public and tourists. However, the challenges of regenerating young artists and limited promotion are major obstacles. The synergy between education and tourism can be an innovative solution to preserve Gambang Semarang and strengthen the cultural identity of the people of Semarang. © 2024, Faculty of Performing Arts, Institut Seni Indonesia Yogyakarta. All rights reserved.
Sendratasik Education, Faculty of Languages and Arts, Universitas Negeri Semarang, Indonesia; Music Education, Faculty of Languages and Arts, Universitas Negeri Jakarta, Indonesia; Dance Education, Faculty of Languages and Arts, Universitas Negeri Semarang, Indonesia; Department of Educational Psychology and Counselling, Faculty of Education, University of Malaya, Indonesia
