Muhamad Subhi Apriantoro, Salsabilla Ines Sekartaji, Ahmad Nurrohim, Esty Setyo Utaminingsih
This study investigates the development of halal products to predict future trends in halal product research. A bibliometric analysis was conducted on 786 entries from the Scopus database, covering the years 1998-2022. The analysis and visualization tools used include Scopus Analyze, VOSviewer, Biblioshiny, and Microsoft Excel. The number of studies on halal products increased significantly between 2016 and 2020 but has declined since 2021. Two key topics emerged from the research: halal products and the authentication of halal materials. Keywords related to halal products were used for searches in the Scopus database. The findings highlight that Rohman A is the most frequently cited author, Universiti Putra Malaysia is the leading institution, the Journal of Islamic Marketing is the most relevant source, and Rohman A remains the most influential author. The study concludes that the literature on halal products, especially in the areas of Islamic marketing, food science, economics, management, and the halal industry, is predominantly based in Southeast Asian countries like Malaysia and Indonesia. © 2024 The Authors.
Faculty of Islamic Religion, Universitas Muhammadiyah Surakarta, Jawa Tengah, Sukoharjo, 57169, Indonesia; Master of Elementary Education Program, Universitas Negeri Semarang, Jawa Tengah, Semarang, 50229, Indonesia
