Christian Wiradendi Wolor, Datu Razali Datu Eranza, Mahmoud Ali Rababah, Ahmad Nurkhin, Wong Chee Hoo
It has long been acknowledged that interpersonal trust is the foundation of business partnerships. Interpersonal trust is frequently required in circumstances involving interdependence among parties, wherein each party is cognizant of the other’s vulnerabilities, the potential consequences of their actions, and the favorable anticipations of others. This study aims to examine and understand the impact of the development of interpersonal trust on the long-term sustainability of the Gayo Aceh coffee business, which has been operational since 1908. The unit of analysis in this study is the stakeholders of the Gayo Aceh coffee industry, including farmers, collectors, sellers, and distributors. This study utilizes a qualitative technique, specifically employing a case study design, for both data collection and analysis. To collect data, we utilized observations and semi-structured interviews. The findings of the research indicate that the establishment of interpersonal trust among producers, collectors, sellers, and distributors has had a discernible influence on the current sustainability of the coffee industry in Aceh Gayo. © 2024 by author(s).
Faculty of Economics, Universitas Negeri Jakarta, Jakarta, 13220, Indonesia; Faculty Core Courses, Universiti Malaysia Sabah, Sabah, Kota Kinabalu, 88400, Malaysia; Jadara Research Center, Jadara University, Irbid, 21110, Jordan; Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, 50229, Indonesia; Faculty of Business and Communication, INTI International University, Nilai, 71800, Malaysia
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