Usep Suhud, Mamoon Allan, Dorojatun Prihandono, Terrylina Arvinta Monoarfa
It is argued that excessive social media use can lead to an addiction. This study compares two proposed research models. The first model examines how social media addiction, narcissism, and self-esteem affect tourism addiction. Whilst the second model studies the impact of narcissism and self-esteem on social media and tourist addiction. There were also two research models proposed here. Data collection was obtained in Jakarta, with 214 participants chosen by using the convenient sampling method. Exploratory factor analysis and structural equation models were used to process the data. Social media addiction and narcissism affect self-esteem, while social media addiction and tourist addiction affect self-esteem. This research combines the study of addiction, modern media, and cyber marketing. © 2023 by the authors; licensee Growing Science, Canada.
Faculty of Economics, Universitas Negeri Jakarta, Indonesia; Faculty of Archaeological and Tourism, The University of Jordan, Jordan; Faculty of Economics, Universitas Negeri Semarang, Indonesia
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