Shanty Oktavilia, Indah Fajarini Sri Wahyuningrum, Sri Utami, Nadia Damayanti
This study aims to identify potential mapping and analyze the problems faced by tourism village entrepreneurs in the Borobudur Tourism Area, Central Java after the pandemic. This study uses primary and secondary data. Quantitative analysis using descriptive analysis method is considered appropriate to describe the potential conditions and problems faced by tourism village entrepreneurs. This research obtained the results that each village has a uniqueness that can be raised and collaborated on in the form of inter-village tour packages. The problems faced by tourist villages are relatively homogeneous because they have the same socio-cultural background. The highest approval was mainly in an effort to increase the segment and target market for tourism objects and develop tourism activities and attractions based on local wisdom. The relationship between actors/stakeholders in the development of a tourist village in the Borobudur Tourism Area shows a very strong relationship. The implication of this research is that the unique potential of each village spread across the Borobudur Tourism Area can be addressed and managed wisely by business actors so that they can provide economic and community benefits. © The Authors, published by EDP Sciences, 2023.
Universitas Negeri Semarang, Economic Development Department, Semarang, 50229, Indonesia; Universitas Negeri Semarang, Management Department, Semarang, 50229, Indonesia; Universitas Diponegoro, Economics Department, Semarang, 50241, Indonesia
