Hanifah Mahat, Siti Wardah Hussein, Yazid Saleh, Mohmadisa Hashim, Nasir Nayan, Zahid Mat Said, Edi Kurniawan
This study aims to identify the effectiveness of the use of social media as a medium to deliver awareness on environmental issues among the community in Malaysia. A survey with a questionnaire was used in the quantitative approach used in this research. The study sample, which employed a simple random sampling technique, consisted of 400 members of the Malaysian population. There was a combination of descriptive (mean, percentage) and inferential (regression) analysis. According to the study's findings, the majority of respondents use the Facebook social network to learn about environmental concerns. Furthermore, the linear regression analysis revealed that system quality, service quality, and information quality all had a significant role in customer satisfaction. In conclusion, this study clearly reveals that a large population in Malaysia responds positively to the use of social media as a medium for conveying environmental awareness with Facebook is the primary social media platform chosen by most people in Malaysia to obtain information about environmental issues. © 2023 Hanifah Mahat et al; published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License.
Department of Geography and Environment, Faculty of Human Science, Universiti Pendidikan Sultan Idris, Perak, Malaysia; Department of Biology, Faculty of Sciences and Mathematics, Universiti Pendidikan Sultan Idris, Perak, Malaysia; Faculty of Social Sciences, Universitas Negeri Semarang, Semarang City, Indonesia
