Prediction of Student Satisfaction with Academic Services Using Naive Bayes Classifier

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Budi Sunarko, Uswatun Hasanah, Ulfah Mediaty Arief, Feddy Setio Pribadi, Syafira Tantri Istikomah, Agung Adi Firdaus, Alifa Mauludyah Dzukha

2022 Proceeding - 6th International Conference on Information Technology, Information Systems and Electrical Engineering: Applying Data Sciences and Artificial Intelligence Technologies for Environmental Sustainability, ICITISEE 2022 Conference paper Cited by 3 Quartile

Abstract

Academic service is an academic activity offered to a party (student) either directly or indirectly in the context of achieving academic goals. Student satisfaction as users of educational services is very important for the progress of a university. This is because student satisfaction will have an impact on their loyalty to the university. The prediction of student satisfaction is an important factor that determines the quality of a university. Data mining can optimize the process of finding information in large databases and finding previously unknown patterns. The method used is a prediction with a Naive Bayes Classifier using 85 datasets obtained from surveys using the SERVQUAL scale. There are 4 different experiments in datasets distribution for training and testing to find the best distribution. The best distribution result is 75% for training and 25% for testing with 95% accuracy. Research on predicting student satisfaction with academic services at the study program of PTIK of UNNES using the Naïve Bayes classification method produces a good model and website application that predicts student academic service satisfaction with an accuracy value of 95% and it is concluded to be a very good classification model. © 2022 IEEE.

Affiliations

Universitas Negeri Semarang, Faculty of Engineering, Department of Electrical Engineering, Semarang, Indonesia