Usep Suhud, Mamoon Allan, Dian Puspita Sari, Bayu Bagas Hapsoro, Dorojatun Prihandono
A mobile navigation app with a geographical information system is favoured to search addresses and find the fastest ways to reach a destination. However, there is a lack of scholarly attention to consumer behaviour and mobile navigation apps. This study aims tomeasure the impact of perceived enjoyment, perceived usefulness, customer satisfaction, and customer habit on continuance intention to use a mobile navigation app. Datawere collected using an electronic survey; participantswere approached by applying a convenient sampling method.According to Burns andGrove (2005, p. 351), 'Convenience sampling is useful for descriptive and correlation studies conducted in new areas of research.' In total, 212 participants were involved in this study, consisting of 110 females and 102 males. This study found that Google Maps andWazewere themostpopular apps usedby participants.Perceived enjoymenthad a significant impact on perceived usefulness and habit. Perceived usefulness had a substantial effect on satisfaction. Satisfaction significantly influenced continuance intention. In addition, customer habit significantly affected satisfaction and continuance intention. This study discusses recommendations for future research. © 2021 University of Primorska. All rights reserved.
Universitas Negeri Jakarta, Jakarta, Indonesia; The University of Jordan, Jordan; Universitas Negeri Semarang, Semarang, Indonesia
