Syukron Salam, Rindia Fanny Kusumaningtyas, Sudijono Sastroatmodjo, Rini Fidiyani
Small Micro and Medium Enterprises (hereinafter referred to as MSMEs) is an industry that is growing very fast and large in Indonesia. This MSME has become a fairly large form of business in Lerep Village, Semarang Regency. MSME managers in Lerep Village, Semarang Regency are not yet aware of the importance of brand protection and trade secrets for MSME products. Through guidance and socialization regarding the protection of Trademarks and Trade Secrets for the community managing MSMEs in Lerep Village, Semarang Regency, it is a must because of the importance of understanding about the protection of Trademarks and Trade Secrets for MSME products in Lerep Village, Semarang Regency as a form of legal umbrella that also maintains the economic value of a product. MSME products that will help increase economic value in the area. The target of this activity is the MSME management community in Lerep Village, Semarang Regency which is expected to be aware of the importance of brand protection and trade secrets for MSME products as a support for increasing regional economic value. The method used in overcoming the problem regarding the lack of awareness of the people of Lerep Village, Semarang Regency on the importance of protecting Intellectual Property, especially on Trademarks and Trade Secrets for their MSME products, is through fostering or socializing the introduction of Intellectual Property, especially Trademarks and Trade Secrets as brands are regulated in Law No. 20 of 2016 concerning Marks and Geographical Indications and Trade Secrets as regulated in Law Number 30 of 2000 concerning Trade Secrets. The guidance or socialization also provides an overview of the definition of a brand and trade secret, how important it is for a product to be legally protected by a Mark and its Trade Secret, how is the procedure for registering the protection of the Trademark and Trade Secret of a product, who has the right to register the product under the protection of the Trademark and Secret. Trade, as well as any actions that can eliminate the right to the protection of Trademarks and Trade Secrets for a product. The work procedures carried out to support the realization of the methods offered are focused on understanding efforts related to brand protection and trade secrets for the community managing MSMEs in Lerep Village, Semarang Regency which are packaged in several stages, namely socialization and followed by discussions and questions and answers. © Syukron Salam, Rindia Fanny Kusumaningtyas, Sudijono Sastroatmodjo, Rini Fidiyani.
Fakultas Hukum, Universitas Negeri Semarang, Indonesia
