Mahmud Yunus, Etty Soesilowati, Dewi Liesnoor Setyowati, Thriwaty Arsal
Online transportation companies partner with drivers. The number of drivers is large, not all are professional when carrying out their work. Therefore online transportation companies design application systems and driver professionalism codes of ethics. The purpose of this study is to analyze online transportation application systems and online transportation company strategies to improve driver professionalism. This research is a qualitative research. Data collection was obtained from observations, documentation, and interviews with online transportation drivers in the Semarang city. The results showed that online transportation applications and the implementation of strategies carried out by the company succeeded in increasing driver professionalism. The practical implication of this research is that it can be used as input for companies in evaluating application work systems as a strategy to improve driver professionalism. © IJSTR 2020.
Universitas PGRI Semarang, Indonesia; Universitas Negeri Semarang, Indonesia
