Sucihatiningsih Dian Wisika Prajanti, Ismi Azida, Fauzul Adzim, Yoris Adi Maretta
The objective if this research is to analyse the benefit and any issue in implementing such farmer’s card as well as to analyse the strategy to optimize the use of farmer’s card in Village Kalisalak and Village Sidomulyo. Such analysis method used in this research is mix method: qualitative descriptive analysis to identify the benefit and the issue of farmer’s card program. In arranging the strategy of program criteria that can be done and the strategy that can be prioritized to optimize the use of farmer’s card using Analysis of Hierarchy Process (AHP). Optimizing Strategy of the use of farmer’s card as the payment method for subsided fertilizer in Village Kalisalak and Village Sidomulyo implemented using tool analysis of AHP consecutively, it is chosen the aspect of Bank BRI, retailer stalls, farmers, and government. Overall, the order of alternative strategy of optimizing the use of farmer’s card in Village Kalisalak and Village Sidomulyo is the distribution of the Farmer’s Card and the account book assisted by the extension officer as well as the local village officer. Suggestion to this research is for the extension officer, bank, village officer as well as university to intensify the routine counselling, and the newest information sharing about technology or banking service for farmers. © 2020 IJSTR.
Universitas Negeri Semarang, Indonesia
