Dyah Maya Nihayah, Fafurida, Nurjannah Rahayu Kistanti, Agung Wahyu Handaru
The tourism industry can be an economic multiplier for regional economic growth. Kota Lama is cultural heritage that must be preserved. Good planning is needed to develop it as a tourist destination. This study assesses tourist preferences, to evaluate the market for heritage tourism. This research is exploratory. It uses both primary data obtained from interviews and questionnaires from tourists. Data was taken by purposive random sampling method and analysed by quantitative descriptive method. A region becomes a tourist destination in five aspects; attractions, accessibility, facilities, promotions and information. The result show that Kota Lama fulfils all aspects as a heritage destination. Tourists' perceptions will support its development policy. Coordination with the community and tourism stakeholders is needed, because tourist satisfaction is a determinant of Kota Lama becoming a sustainable, heritage tourism destination. © 2020 Primrose Hall Publishing Group.
Faculty of Economics, Universitas Negeri Semarang, Indonesia; Faculty of Economics, Universitas Negeri Jakarta, Indonesia
